Privacy Policy

Pantera Wellness Inc. ("Pantera Wellness," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect the personal information you provide when you visit our website (www.panterawellness.com), purchase our products, or interact with our services.

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please do not use our site or services.

We collect both personal information you provide directly and certain information automatically when you interact with our website.

2.1 Information You Provide Directly

• Contact Information: Full name, email address, phone number, shipping address, billing address.
• Payment Details: Processed securely via third-party processors (e.g., PayPal, NMI). We do not store full credit card information.
• Purchase History: Details of your product purchases.
• Communications: Email or support conversations with our team.
• Date of Birth: May be collected for age verification.

We do not collect health-related or sensitive personal data (e.g., race, religion, biometric data, or geolocation).

2.2 Information Collected Automatically

• Device Data: IP address, browser type, device type, referrer URL, time spent, pages visited.
• Location Data: Inferred from IP address (no precise GPS data collected).
• Tracking Technologies: Cookies, web beacons, pixels, affiliate links.

We may use your personal information for the following purposes:

• To Process Orders & Provide Services (fulfilling orders, shipping, returns, confirmations)
• To Communicate With You (customer support, transactional emails, service-related updates)
• For Marketing & Promotions (newsletters, offers, and campaigns — only with your consent; you may opt out at any time)
• For Analytics & Website Optimization (understand usage, improve experience, monitor performance)
• For Personalization (show you relevant products and ads based on your activity)
• For Advertising & Retargeting (serve ads through Google, Meta, etc. This may involve “sharing” personal info as defined under U.S. privacy laws)
• For Affiliate Management (track referrals using platforms like Redtrack)
• For Security & Fraud Prevention (prevent fraud, verify activity, secure our platform)
• To Comply with Legal Obligations (tax, accounting, consumer protection regulations)
• To Enforce Our Terms & Protect Rights (resolve disputes, enforce agreements, respond to legal claims)

We use cookies and tracking tools for analytics, personalization, advertising, and affiliate tracking.

These tools include:

• Google Analytics
• Meta Pixel (Facebook Ads)
• Google Ads Conversion Tracking
• Affiliate software (e.g., Redtrack)
• Wicked Reports
• Other advertising platforms (e.g. Traffic Junky, Exoclick, Adnium and others)

You may control cookie settings in your browser. Some site features may not function if cookies are disabled. We do not currently respond to "Do Not Track" signals.

We share information only as needed with:

• Payment Processors (e.g., PayPal, NMI, Sticky.io, Samcart)
• CRM & Email Providers (e.g., Ontraport)
• Fulfillment & Shipping Partners
• Shopping Cart Platforms (e.g., Sticky.io, SamCart)
• Affiliate Platforms (e.g., Redtrack)
• Advertising Partners (e.g., Meta, Google Ads, Exoclick, Traffic Junky, Adnium and others)

These third parties are required to protect your data and are only authorized to use it to provide services on our behalf.

We do not sell personal data for money. However, we may "share" data for cross-context behavioral advertising as defined under certain state laws (e.g., CPRA).

We may disclose data:

• To comply with legal obligations (e.g., subpoenas, tax laws)
• To enforce our Terms or protect rights
• During business transfers (e.g., sale, merger, acquisition)

Any acquiring entity will be required to honor the terms of this policy.

Our services are not directed at children under 13. We do not knowingly collect personal data from anyone under 13. If you believe your child has provided information, please contact us at support@panterawellness.com and we will delete the data.

Depending on your jurisdiction and state of residence, you may have specific rights regarding your personal information. Pantera Wellness Inc. is committed to facilitating these rights where applicable:

• Right to Access/Know: You have the right to request access to the personal data we hold about you and receive information about its collection, use, and disclosure.
• Right to Correction/Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Deletion: You may request deletion of your personal data, subject to certain exceptions (e.g., fulfilling an order, legal or tax obligations).
• Right to Opt-Out of Marketing Communications: You can opt out of receiving promotional emails at any time by clicking the “unsubscribe” link at the bottom of any marketing email or by contacting us at support@panterawellness.com.

California Residents: "Sale" or "Sharing" of Personal Information

We do not currently meet the thresholds under the California Consumer Privacy Act (CCPA/CPRA) that require us to provide a "Do Not Sell or Share My Personal Information" link. Additionally, we do not sell personal information in exchange for monetary value. However, we may share limited data with advertising partners for the purpose of delivering personalized ads. If our practices change or we become subject to such requirements, we will update this policy accordingly and provide a clear opt-out mechanism.

To exercise any applicable data rights, please contact us at support@panterawellness.com. We may need to verify your identity before fulfilling requests. We will respond within the timeframes required by applicable law (e.g., 45 days for CCPA/CPRA, with possible extension).

We use secure, third-party platforms (e.g., Ontraport, Sticky.io, SamCart) that implement:

• Encryption protocols
• Secure servers
• Limited employee access

Retention: We retain your data as long as necessary for:

• Legal compliance
• Order fulfillment
• Customer support
• Accounting and business purposes

Breach Notification: In the event of a breach, we'll notify you and the proper authorities as required by U.S. and Canadian laws.

Our services are intended for U.S. users. Data may be stored in the U.S. or Canada. By using our services, you consent to this data transfer.

We do not target users in the EU/EEA and are not subject to the General Data Protection Regulation (GDPR) at this time.

We may update this Privacy Policy periodically. Updates will be posted on this page with a new "Effective Date." Continued use of our site constitutes acceptance of the updated policy.

For privacy-related inquiries or to exercise your rights, contact: